Case Study — Crate

Increasing user retention rates for Crate, an AI powered content saving application.

TEAM
Arnav Sethi
Matthew Cross
Sophie Chen

PROJECT OVERVIEW

ROLE
Product Designer

TIMELINE
November 2023 - March 2024 (5 months)

TASK
Improve user conversion rate through redesigning the onboarding flow. Define core value proposition and key user personas through survey data and focus group data, informing the redesign of onboarding flows and explore page flows.